- Stress and anxiety
- Guilt and shame
- Parenting pressures
About Jay
Jay Nicol is a British Association of Counselling and Psychotherapy (BACP) counsellor based in the United Kingdom with four years of professional experience. She works with people dealing with stress, anxiety, low self-esteem, depression, parenting pressures and compassion fatigue. Jay also focuses on guilt and shame, panic attacks, self-love and social anxiety.
She offers straightforward conversations that help name what feels heavy and clarify next steps. Sessions are collaborative - she listens, asks practical questions and helps people notice patterns that keep them stuck. The work is aimed at making day-to-day coping feel more manageable rather than promising quick fixes.
Jay uses evidence-based therapeutic techniques to support thinking, feelings and behaviours that contribute to distress. She adapts the pace to each person, balancing reflection with actionable steps. People often explore moments of guilt or shame, how those feelings affect relationships, and ways to respond to them differently.
Her practice emphasises respect for different backgrounds and identities. She invites open discussion about how upbringing, culture or faith shape feelings of guilt or worth. Jay encourages realistic goals and small changes that can reduce overwhelm and improve confidence.
Starting therapy with Jay begins with a clear practical process. She asks about the immediate problem, what has already been tried, and what the person hopes to change. From there she and the client agree on focused work and regular check-ins to track progress.
Therapeutic approaches and online sessions
Jay uses evidence-based techniques that help people change unhelpful thoughts and behaviours. One common approach focuses on identifying and testing negative thoughts. This helps when worry, social anxiety or shame are driven by harsh self-judgements. Another approach works with small behavioural experiments and practical steps to reduce panic attacks and rebuild confidence. These steps give clear actions to try between sessions and help track what changes.Finding the right approach is part of the work. The counsellor will explore what matters most, what has helped before and what feels realistic. Together they will decide which methods to try first and review progress, adjusting the plan if needed in a collaborative way.
If you plan to use online sessions, please confirm the exact formats available before booking. Many people find remote sessions help fit therapy into a busy day, for example shorter check-ins during a lunch break or video sessions that save travel time. Others choose audio-only check-ins when less bandwidth is needed or a quicker, practical session is required. Registered or accredited professionals can help adapt session length and frequency so therapy fits everyday life.
Areas of expertise
Primary focus
Additional focus areas
Experience
4+ years
Listed in
United Kingdom
Languages
English
Frequently asked questions
What kinds of problems does she help with?
She works with stress, anxiety, low self-esteem, depression, parenting pressures and compassion fatigue. Additional focus areas include guilt and shame, panic attacks, self-love and social anxiety.
How would she approach feelings of guilt or shame?
She listens to how those feelings show up in daily life and helps people identify patterns that keep them stuck. The work blends reflection with practical steps to try differently between sessions.
What is her professional background?
She has four years of experience working with a range of emotional and practical difficulties. Her work draws on evidence-based therapeutic techniques.
What credential does she hold and where is she based?
She is a member of the British Association of Counselling and Psychotherapy (BACP) and practises in the United Kingdom.
Can people who live outside the UK work with her?
She accepts international clients and offers sessions in English.
Which session formats does she offer?
Session formats are not specified in the biography, so please confirm current session options before booking.
How are sessions paid for and what do they cost?
Cost varies with location and sessions use a subscription that can be cancelled at any time.
How do I begin working with her?
Use the See online therapy options button, complete a short matching questionnaire, and schedule a first session.
Online talk therapy is not emergency care. If you are in danger or thinking about harming yourself, use the crisis numbers.